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Looking at the websites of many hotels we find that although a lot of them don’t feed their websites and find it very difficult to generate bookings, other hotels do a great job and achieve amazing results. And although each has its own style, we have noticed that they all have certain things in common. Following are 6 characteristics that make...

In marketing it is important to be aware of future trends to stay updated at all times and get the best results. These are the 10 trends that hotel marketing specialists think will have a great impact in the future. 1.- The mobile phone will be at the core of marketing efforts Since the appearance of Smartphones and Tablets, users are looking...

In Spain there are already more than 15 million Smartphone users, which makes us one of the countries which relies the most on Smartphones, so… do you think your hotel should have a mobile phone adapted web page or an app to have a stronger presence on these devices? The answer is an unequivocal YES. why does your hotel need a...

Hotel owners are becoming increasingly aware of the fact that they are competing with online travel agencies' own brands in the search engines. Preferente.com states that some big hotel chains have chosen to ban OTAs bidding on Google Adwords. Still, most companies in the sector have to accept these powerful brokers in the struggle for client acquisition and positioning on...

More and more hotels are deciding to build their own mobile applications, so that with their tablet or smartphone they can interact with their actual and potential clients at any time. Letting the client make reservations, post ratings, get information or receive offers with a few simple clicks, generates more bookings. According to a study by Appsuser.net, last year, transactions made from...

As we have already explained in previous articles, your hotel's presence on TripAdvisor can significantly help to build your potential customers's trust and is an efficient tool to acquire new clients. Download for free: The guide: “How to double online booking revenue without depending on OTAs” But as with all tools it is important to use it correctly to get the most...

In recent years TripAdvisor has become an increasingly important element in the decision-making process for people planning a trip, making it today's leading travel website. With over 150 million reviews and comments, and 100 new comments posted every minute, it has a major influence on the your potential customers' hotel choice. Hotels ranked in the TripAdvisor's top positions have an enormous...

For clients to find you on the internet you need a search engine positioning strategy that allows customers to quickly and easily find all kinds of information about your hotel. To improve the ranking of your website on Google and other search engines is an art and requires certain skills, the ability to generate quality content and many hours of work,...

Online marketing is difficult for hotels. Online travel agencies, search engines, meta search sites, review sites, etc. have revolutionized the way users travel, but for hotels, especially independents and small chains, establishing an online marketing strategy is quite complex. To stay competitive you have to have a strong online presence and actively exploit it to generate more bookings, but this this...

One of the keys to being discovered and to stand out from the other hotels is to have an effective and well designed website. Your website can become the most profitable way to generate bookings. So, why do so many web pages make the same mistakes ? There are tons of little issues that come up time and again. Here are...