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We know by now that hotels should have a strong presence on social networks. The question today is on which networks. This is not only true for hotels but any business should ask itself this question. It is useless to put a lot of effort into creating a strong presence on a social network if that’s not the one your...

At this point, it is hard to imagine that there are still hotels, whether they be large chains or small local hotels that ask themselves this question. Clearly, having a profile on major social networks and having a website optimized for mobile devices is no longer something you can brush aside. We have already seen on many occasions that the reviews...

In recent years we have seen how Twitter has grown and become a part of everyday life for many people, making it an essential online marketing platform. Today hotels see Twitter as an important part of their marketing and client retention strategy. However, sometimes they can get a bit lost when it comes to handling Twitter correctly. Why Twitter? Because it is...

Can social networks become the main travel companion for hotel guests? 
Yes, this may become a reality. The editor of the magazine Hotels, Jeff Weinstein, has informed us that Meliá Hotels International has developed a network for customers at their hotel in Mallorca to interact with each other. Called #SocialWave, the Twitter based social network is only available to guests registered at...