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tripadvisor Tag

We know by now that hotels should have a strong presence on social networks. The question today is on which networks. This is not only true for hotels but any business should ask itself this question. It is useless to put a lot of effort into creating a strong presence on a social network if that’s not the one your...

Recent studies have shown that hotel owners that respond to user comments on TripAdvisor do more than just stimulate the travelers interest. A study in 2015 by Medallia shows that hotels that responded to more than 50% of comments on social networks more than doubled their occupancy rates compared to those who chose to ignore the comments. Moreover, the occupancy rates...

We've already spoken about the importance of continuously updating your hotel's profile on TripAdvisor and about the impact your response to users comments can have. See article» the best way to respond to users comments about your Hotel on TripAdvisor.» Ideally your hotel should get only positive comments, and if the service is good, this will be the case. But nobody...

As we have already explained in previous articles, your hotel's presence on TripAdvisor can significantly help to build your potential customers's trust and is an efficient tool to acquire new clients. Download for free: The guide: “How to double online booking revenue without depending on OTAs” But as with all tools it is important to use it correctly to get the most...

TripAdvisor frequently publishes studies on user behavior. One of the info-graphics it has published with PhoCusWright shows 24 fundamental insights that every hotel should consider when deciding its strategy for TripAdvisor or for a general online presence. Some of the main conclusions are: – When choosing a hotel most customers base their decision on the comments and evaluations made by other clients. –...

In recent years TripAdvisor has become an increasingly important element in the decision-making process for people planning a trip, making it today's leading travel website. With over 150 million reviews and comments, and 100 new comments posted every minute, it has a major influence on the your potential customers' hotel choice. Hotels ranked in the TripAdvisor's top positions have an enormous...

Do you read client comments before you buy a product or book a dream vacation ? Do your clients look at reviews left by customers that have visited your establishment ? Studies show that most people read comments before deciding to buy something on the internet. In the hotel sector, considering that 80% of hotel bookings are made via the Internet, comments are...