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trends Tag

Looking at the websites of many hotels we find that although a lot of them don’t feed their websites and find it very difficult to generate bookings, other hotels do a great job and achieve amazing results. And although each has its own style, we have noticed that they all have certain things in common. Following are 6 characteristics that make...

We know by now that hotels should have a strong presence on social networks. The question today is on which networks. This is not only true for hotels but any business should ask itself this question. It is useless to put a lot of effort into creating a strong presence on a social network if that’s not the one your...

he sentence "adapt or perish" is becoming more and more relevant in the hotel industry. People are constantly looking for new technologies, including during their holidays. If you can make payments, order food to be delivered, or rent a car using your mobile phone, it should be just as easy to book your hotel this way. Offering a service that...

At this point, it is hard to imagine that there are still hotels, whether they be large chains or small local hotels that ask themselves this question. Clearly, having a profile on major social networks and having a website optimized for mobile devices is no longer something you can brush aside. We have already seen on many occasions that the reviews...

In marketing it is important to be aware of future trends to stay updated at all times and get the best results. These are the 10 trends that hotel marketing specialists think will have a great impact in the future. 1.- The mobile phone will be at the core of marketing efforts Since the appearance of Smartphones and Tablets, users are looking...

Hotel owners are becoming increasingly aware of the fact that they are competing with online travel agencies' own brands in the search engines. Preferente.com states that some big hotel chains have chosen to ban OTAs bidding on Google Adwords. Still, most companies in the sector have to accept these powerful brokers in the struggle for client acquisition and positioning on...

More and more hotels are deciding to build their own mobile applications, so that with their tablet or smartphone they can interact with their actual and potential clients at any time. Letting the client make reservations, post ratings, get information or receive offers with a few simple clicks, generates more bookings. According to a study by Appsuser.net, last year, transactions made from...

As we have already explained in previous articles, your hotel's presence on TripAdvisor can significantly help to build your potential customers's trust and is an efficient tool to acquire new clients. Download for free: The guide: “How to double online booking revenue without depending on OTAs” But as with all tools it is important to use it correctly to get the most...

In recent years, Wi-Fi has become the most important amenity for hotel guests. That's why hotel owners should exploit this technology to a maximum. Comprehensive Wi-Fi service can increase overall customer satisfaction and thus contribute to the hotel's online reputation. Not providing Wi-Fi service at the hotel means losing a great opportunity to surprise your guests with a service which distinguishes...

In recent years we have seen how Twitter has grown and become a part of everyday life for many people, making it an essential online marketing platform. Today hotels see Twitter as an important part of their marketing and client retention strategy. However, sometimes they can get a bit lost when it comes to handling Twitter correctly. Why Twitter? Because it is...