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tools Tag

We know by now that hotels should have a strong presence on social networks. The question today is on which networks. This is not only true for hotels but any business should ask itself this question. It is useless to put a lot of effort into creating a strong presence on a social network if that’s not the one your...

At this point, it is hard to imagine that there are still hotels, whether they be large chains or small local hotels that ask themselves this question. Clearly, having a profile on major social networks and having a website optimized for mobile devices is no longer something you can brush aside. We have already seen on many occasions that the reviews...

In Spain there are already more than 15 million Smartphone users, which makes us one of the countries which relies the most on Smartphones, so… do you think your hotel should have a mobile phone adapted web page or an app to have a stronger presence on these devices? The answer is an unequivocal YES. why does your hotel need a...

Hotels, big and small, are increasingly relying on the web to get new clients. Last year, social networks were the main protagonists in hotel chains' marketing strategies. This led to several hotel advertising campaigns that had a great user impact and an enormous return on investment. Download for free: The guide: “How to double online booking revenue without depending on OTAs” Of...

More and more hotels are deciding to build their own mobile applications, so that with their tablet or smartphone they can interact with their actual and potential clients at any time. Letting the client make reservations, post ratings, get information or receive offers with a few simple clicks, generates more bookings. According to a study by Appsuser.net, last year, transactions made from...

As we have already explained in previous articles, your hotel's presence on TripAdvisor can significantly help to build your potential customers's trust and is an efficient tool to acquire new clients. Download for free: The guide: “How to double online booking revenue without depending on OTAs” But as with all tools it is important to use it correctly to get the most...

In recent years, Wi-Fi has become the most important amenity for hotel guests. That's why hotel owners should exploit this technology to a maximum. Comprehensive Wi-Fi service can increase overall customer satisfaction and thus contribute to the hotel's online reputation. Not providing Wi-Fi service at the hotel means losing a great opportunity to surprise your guests with a service which distinguishes...

In recent years we have seen how Twitter has grown and become a part of everyday life for many people, making it an essential online marketing platform. Today hotels see Twitter as an important part of their marketing and client retention strategy. However, sometimes they can get a bit lost when it comes to handling Twitter correctly. Why Twitter? Because it is...

For clients to find you on the internet you need a search engine positioning strategy that allows customers to quickly and easily find all kinds of information about your hotel. To improve the ranking of your website on Google and other search engines is an art and requires certain skills, the ability to generate quality content and many hours of work,...