Recent studies have shown that hotel owners that respond to user comments on TripAdvisor do more than just stimulate the travelers interest. A study in 2015 by Medallia shows that hotels that responded to more than 50% of comments on social networks more than doubled their occupancy rates compared to those who chose to ignore the comments. Moreover, the occupancy rates...
We've already spoken about the importance of continuously updating your hotel's profile on TripAdvisor and about the impact your response to users comments can have. See article» the best way to respond to users comments about your Hotel on TripAdvisor.» Ideally your hotel should get only positive comments, and if the service is good, this will be the case. But nobody...
In recent years we have seen how Twitter has grown and become a part of everyday life for many people, making it an essential online marketing platform. Today hotels see Twitter as an important part of their marketing and client retention strategy. However, sometimes they can get a bit lost when it comes to handling Twitter correctly. Why Twitter? Because it is...
In recent years TripAdvisor has become an increasingly important element in the decision-making process for people planning a trip, making it today's leading travel website. With over 150 million reviews and comments, and 100 new comments posted every minute, it has a major influence on the your potential customers' hotel choice. Hotels ranked in the TripAdvisor's top positions have an enormous...
Can social networks become the main travel companion for hotel guests? Yes, this may become a reality. The editor of the magazine Hotels, Jeff Weinstein, has informed us that Meliá Hotels International has developed a network for customers at their hotel in Mallorca to interact with each other. Called #SocialWave, the Twitter based social network is only available to guests registered at...
Let's analyze what happened in 2010 by looking at some of the online comments that users posted about hotels. It is clear that it was something that hotel owners hardly paid attention to and as the data shows, only 4 % of hotels bothered to respond to comments. Nor did hotels use social networks as a customer service communication channel...
One of the keys to being discovered and to stand out from the other hotels is to have an effective and well designed website. Your website can become the most profitable way to generate bookings. So, why do so many web pages make the same mistakes ? There are tons of little issues that come up time and again. Here are...
Do you read client comments before you buy a product or book a dream vacation ? Do your clients look at reviews left by customers that have visited your establishment ? Studies show that most people read comments before deciding to buy something on the internet. In the hotel sector, considering that 80% of hotel bookings are made via the Internet, comments are...
There are numerous content marketing tools for hotels available nowadays. A hotel should make use of them to stand out among the crowd and show that it really cares about its guests. We listed 7 ways of using content management any hotel managers should be looking at. 1. Create a creative blog as a magazine These types of blogs position the hotel as...