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managment Tag

In recent years, Wi-Fi has become the most important amenity for hotel guests. That's why hotel owners should exploit this technology to a maximum. Comprehensive Wi-Fi service can increase overall customer satisfaction and thus contribute to the hotel's online reputation. Not providing Wi-Fi service at the hotel means losing a great opportunity to surprise your guests with a service which distinguishes...

In recent years we have seen how Twitter has grown and become a part of everyday life for many people, making it an essential online marketing platform. Today hotels see Twitter as an important part of their marketing and client retention strategy. However, sometimes they can get a bit lost when it comes to handling Twitter correctly. Why Twitter? Because it is...

For clients to find you on the internet you need a search engine positioning strategy that allows customers to quickly and easily find all kinds of information about your hotel. To improve the ranking of your website on Google and other search engines is an art and requires certain skills, the ability to generate quality content and many hours of work,...

Can social networks become the main travel companion for hotel guests? 
Yes, this may become a reality. The editor of the magazine Hotels, Jeff Weinstein, has informed us that Meliá Hotels International has developed a network for customers at their hotel in Mallorca to interact with each other. Called #SocialWave, the Twitter based social network is only available to guests registered at...

Online marketing is difficult for hotels. Online travel agencies, search engines, meta search sites, review sites, etc. have revolutionized the way users travel, but for hotels, especially independents and small chains, establishing an online marketing strategy is quite complex. To stay competitive you have to have a strong online presence and actively exploit it to generate more bookings, but this this...

Let's analyze what happened in 2010 by looking at some of the online comments that users posted about hotels. It is clear that it was something that hotel owners hardly paid attention to and as the data shows, only 4 % of hotels bothered to respond to comments. Nor did hotels use social networks as a customer service communication channel...

One of the keys to being discovered and to stand out from the other hotels is to have an effective and well designed website. Your website can become the most profitable way to generate bookings. So, why do so many web pages make the same mistakes ? There are tons of little issues that come up time and again. Here are...

Do you read client comments before you buy a product or book a dream vacation ? Do your clients look at reviews left by customers that have visited your establishment ? Studies show that most people read comments before deciding to buy something on the internet. In the hotel sector, considering that 80% of hotel bookings are made via the Internet, comments are...