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We know by now that hotels should have a strong presence on social networks. The question today is on which networks. This is not only true for hotels but any business should ask itself this question. It is useless to put a lot of effort into creating a strong presence on a social network if that’s not the one your...
he sentence "adapt or perish" is becoming more and more relevant in the hotel industry. People are constantly looking for new technologies, including during their holidays. If you can make payments, order food to be delivered, or rent a car using your mobile phone, it should be just as easy to book your hotel this way. Offering a service that...
In marketing it is important to be aware of future trends to stay updated at all times and get the best results. These are the 10 trends that hotel marketing specialists think will have a great impact in the future. 1.- The mobile phone will be at the core of marketing efforts Since the appearance of Smartphones and Tablets, users are looking...
Recent studies have shown that hotel owners that respond to user comments on TripAdvisor do more than just stimulate the travelers interest. A study in 2015 by Medallia shows that hotels that responded to more than 50% of comments on social networks more than doubled their occupancy rates compared to those who chose to ignore the comments. Moreover, the occupancy rates...
In Spain there are already more than 15 million Smartphone users, which makes us one of the countries which relies the most on Smartphones, so… do you think your hotel should have a mobile phone adapted web page or an app to have a stronger presence on these devices? The answer is an unequivocal YES. why does your hotel need a...
Hotels, big and small, are increasingly relying on the web to get new clients. Last year, social networks were the main protagonists in hotel chains' marketing strategies. This led to several hotel advertising campaigns that had a great user impact and an enormous return on investment. Download for free: The guide: “How to double online booking revenue without depending on OTAs” Of...
We've already spoken about the importance of continuously updating your hotel's profile on TripAdvisor and about the impact your response to users comments can have. See article» the best way to respond to users comments about your Hotel on TripAdvisor.» Ideally your hotel should get only positive comments, and if the service is good, this will be the case. But nobody...
The marketing company BrightEdge has done a study with some worrisome results. First, the study shows that Google is the number one search engine for hotels and that 50 % of users access a hotel's web page through Google. Secondly, the data shows that only 2% of users access the hotel's website after seeing it on a social network. How should we interpret...
As we have already explained in previous articles, your hotel's presence on TripAdvisor can significantly help to build your potential customers's trust and is an efficient tool to acquire new clients. Download for free: The guide: “How to double online booking revenue without depending on OTAs” But as with all tools it is important to use it correctly to get the most...
TripAdvisor frequently publishes studies on user behavior. One of the info-graphics it has published with PhoCusWright shows 24 fundamental insights that every hotel should consider when deciding its strategy for TripAdvisor or for a general online presence. Some of the main conclusions are: – When choosing a hotel most customers base their decision on the comments and evaluations made by other clients. –...