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In marketing it is important to be aware of future trends to stay updated at all times and get the best results. These are the 10 trends that hotel marketing specialists think will have a great impact in the future. 1.- The mobile phone will be at the core of marketing efforts Since the appearance of Smartphones and Tablets, users are looking...

Recent studies have shown that hotel owners that respond to user comments on TripAdvisor do more than just stimulate the travelers interest. A study in 2015 by Medallia shows that hotels that responded to more than 50% of comments on social networks more than doubled their occupancy rates compared to those who chose to ignore the comments. Moreover, the occupancy rates...

Hotels, big and small, are increasingly relying on the web to get new clients. Last year, social networks were the main protagonists in hotel chains' marketing strategies. This led to several hotel advertising campaigns that had a great user impact and an enormous return on investment. Download for free: The guide: “How to double online booking revenue without depending on OTAs” Of...

TripAdvisor frequently publishes studies on user behavior. One of the info-graphics it has published with PhoCusWright shows 24 fundamental insights that every hotel should consider when deciding its strategy for TripAdvisor or for a general online presence. Some of the main conclusions are: – When choosing a hotel most customers base their decision on the comments and evaluations made by other clients. –...

In recent years we have seen how Twitter has grown and become a part of everyday life for many people, making it an essential online marketing platform. Today hotels see Twitter as an important part of their marketing and client retention strategy. However, sometimes they can get a bit lost when it comes to handling Twitter correctly. Why Twitter? Because it is...

Let's analyze what happened in 2010 by looking at some of the online comments that users posted about hotels. It is clear that it was something that hotel owners hardly paid attention to and as the data shows, only 4 % of hotels bothered to respond to comments. Nor did hotels use social networks as a customer service communication channel...

Do you read client comments before you buy a product or book a dream vacation ? Do your clients look at reviews left by customers that have visited your establishment ? Studies show that most people read comments before deciding to buy something on the internet. In the hotel sector, considering that 80% of hotel bookings are made via the Internet, comments are...