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content marketing Tag

Storytelling is the classic word of mouth. Clients sharing their consumer experiences directly influence the purchasing decisions of others. WOM marketing (word of mouth) harnesses the power of WOM to improve brand awareness, reputation and customer loyalty. Here are nine big reasons you should consider incorporating WOM into your marketing strategy. 1.- Personal recommendations influence 50% of purchasing decisions. 2.- It is...

Hotels, big and small, are increasingly relying on the web to get new clients. Last year, social networks were the main protagonists in hotel chains' marketing strategies. This led to several hotel advertising campaigns that had a great user impact and an enormous return on investment. Download for free: The guide: “How to double online booking revenue without depending on OTAs” Of...

As we have already explained in previous articles, your hotel's presence on TripAdvisor can significantly help to build your potential customers's trust and is an efficient tool to acquire new clients. Download for free: The guide: “How to double online booking revenue without depending on OTAs” But as with all tools it is important to use it correctly to get the most...

In recent years we have seen how Twitter has grown and become a part of everyday life for many people, making it an essential online marketing platform. Today hotels see Twitter as an important part of their marketing and client retention strategy. However, sometimes they can get a bit lost when it comes to handling Twitter correctly. Why Twitter? Because it is...

In recent years TripAdvisor has become an increasingly important element in the decision-making process for people planning a trip, making it today's leading travel website. With over 150 million reviews and comments, and 100 new comments posted every minute, it has a major influence on the your potential customers' hotel choice. Hotels ranked in the TripAdvisor's top positions have an enormous...

People have always loved taking pictures during their travels and holidays to share them with the people around them. Thanks to social networks this custom is more alive than ever and it is has become easier to share photos with more people and directly from your phone. The proof of this is that in recent years photo centered social media networks...

There are numerous content marketing tools for hotels available nowadays. A hotel should make use of them to stand out among the crowd and show that it really cares about its guests. We listed 7 ways of using content management any hotel managers should be looking at. 1. Create a creative blog as a magazine These types of blogs position the hotel as...