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audience Tag

TripAdvisor frequently publishes studies on user behavior. One of the info-graphics it has published with PhoCusWright shows 24 fundamental insights that every hotel should consider when deciding its strategy for TripAdvisor or for a general online presence. Some of the main conclusions are: – When choosing a hotel most customers base their decision on the comments and evaluations made by other clients. –...

In recent years we have seen how Twitter has grown and become a part of everyday life for many people, making it an essential online marketing platform. Today hotels see Twitter as an important part of their marketing and client retention strategy. However, sometimes they can get a bit lost when it comes to handling Twitter correctly. Why Twitter? Because it is...

Can social networks become the main travel companion for hotel guests? 
Yes, this may become a reality. The editor of the magazine Hotels, Jeff Weinstein, has informed us that Meliá Hotels International has developed a network for customers at their hotel in Mallorca to interact with each other. Called #SocialWave, the Twitter based social network is only available to guests registered at...

Let's analyze what happened in 2010 by looking at some of the online comments that users posted about hotels. It is clear that it was something that hotel owners hardly paid attention to and as the data shows, only 4 % of hotels bothered to respond to comments. Nor did hotels use social networks as a customer service communication channel...

One of the keys to being discovered and to stand out from the other hotels is to have an effective and well designed website. Your website can become the most profitable way to generate bookings. So, why do so many web pages make the same mistakes ? There are tons of little issues that come up time and again. Here are...

There are numerous content marketing tools for hotels available nowadays. A hotel should make use of them to stand out among the crowd and show that it really cares about its guests. We listed 7 ways of using content management any hotel managers should be looking at. 1. Create a creative blog as a magazine These types of blogs position the hotel as...