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Before a traveler sets out on a trip he faces a number of decisions. This process increasingly takes place with smartphones which are replacing replacing conventional computers. A trip requires advance planning ; from choosing the destination to what to do when the traveler gets there. In the past year, mobile's share of travel visits has grown by 48%, and, because mobile...

Storytelling is the classic word of mouth. Clients sharing their consumer experiences directly influence the purchasing decisions of others. WOM marketing (word of mouth) harnesses the power of WOM to improve brand awareness, reputation and customer loyalty. Here are nine big reasons you should consider incorporating WOM into your marketing strategy. 1.- Personal recommendations influence 50% of purchasing decisions. 2.- It is...

We know by now that hotels should have a strong presence on social networks. The question today is on which networks. This is not only true for hotels but any business should ask itself this question. It is useless to put a lot of effort into creating a strong presence on a social network if that’s not the one your...

At this point, it is hard to imagine that there are still hotels, whether they be large chains or small local hotels that ask themselves this question. Clearly, having a profile on major social networks and having a website optimized for mobile devices is no longer something you can brush aside. We have already seen on many occasions that the reviews...

In marketing it is important to be aware of future trends to stay updated at all times and get the best results. These are the 10 trends that hotel marketing specialists think will have a great impact in the future. 1.- The mobile phone will be at the core of marketing efforts Since the appearance of Smartphones and Tablets, users are looking...

We've already spoken about the importance of continuously updating your hotel's profile on TripAdvisor and about the impact your response to users comments can have. See article» the best way to respond to users comments about your Hotel on TripAdvisor.» Ideally your hotel should get only positive comments, and if the service is good, this will be the case. But nobody...

Hotel owners are becoming increasingly aware of the fact that they are competing with online travel agencies' own brands in the search engines. Preferente.com states that some big hotel chains have chosen to ban OTAs bidding on Google Adwords. Still, most companies in the sector have to accept these powerful brokers in the struggle for client acquisition and positioning on...

More and more hotels are deciding to build their own mobile applications, so that with their tablet or smartphone they can interact with their actual and potential clients at any time. Letting the client make reservations, post ratings, get information or receive offers with a few simple clicks, generates more bookings. According to a study by Appsuser.net, last year, transactions made from...

As we have already explained in previous articles, your hotel's presence on TripAdvisor can significantly help to build your potential customers's trust and is an efficient tool to acquire new clients. Download for free: The guide: “How to double online booking revenue without depending on OTAs” But as with all tools it is important to use it correctly to get the most...