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For clients to find you on the internet you need a search engine positioning strategy that allows customers to quickly and easily find all kinds of information about your hotel. To improve the ranking of your website on Google and other search engines is an art and requires certain skills, the ability to generate quality content and many hours of work,...

People have always loved taking pictures during their travels and holidays to share them with the people around them. Thanks to social networks this custom is more alive than ever and it is has become easier to share photos with more people and directly from your phone. The proof of this is that in recent years photo centered social media networks...

Can social networks become the main travel companion for hotel guests? 
Yes, this may become a reality. The editor of the magazine Hotels, Jeff Weinstein, has informed us that Meliá Hotels International has developed a network for customers at their hotel in Mallorca to interact with each other. Called #SocialWave, the Twitter based social network is only available to guests registered at...

Online marketing is difficult for hotels. Online travel agencies, search engines, meta search sites, review sites, etc. have revolutionized the way users travel, but for hotels, especially independents and small chains, establishing an online marketing strategy is quite complex. To stay competitive you have to have a strong online presence and actively exploit it to generate more bookings, but this this...

Let's analyze what happened in 2010 by looking at some of the online comments that users posted about hotels. It is clear that it was something that hotel owners hardly paid attention to and as the data shows, only 4 % of hotels bothered to respond to comments. Nor did hotels use social networks as a customer service communication channel...

One of the keys to being discovered and to stand out from the other hotels is to have an effective and well designed website. Your website can become the most profitable way to generate bookings. So, why do so many web pages make the same mistakes ? There are tons of little issues that come up time and again. Here are...

Do you read client comments before you buy a product or book a dream vacation ? Do your clients look at reviews left by customers that have visited your establishment ? Studies show that most people read comments before deciding to buy something on the internet. In the hotel sector, considering that 80% of hotel bookings are made via the Internet, comments are...

Most smartphone users have installed Whatsapp on their phones. Worldwide there are over 900 million people using Whatsapp every day. Obviously the Whatsapp user community represents a very interesting group of people to reach. It is therefore not surprising that quite some companies have developed marketing strategies to reach these users via the Whatsapp platform Download for free: The guide: “How to...

There are numerous content marketing tools for hotels available nowadays. A hotel should make use of them to stand out among the crowd and show that it really cares about its guests. We listed 7 ways of using content management any hotel managers should be looking at. 1. Create a creative blog as a magazine These types of blogs position the hotel as...