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If you want to sell your products, you have to present them in the best possible way. Direct sales is the challenge for every hotelier, so it is of extreme importance that you assure your website is attractive and booking is easy. To help achieving this goal, Redforts recently released a booking engine API, which allows complete customisation of the layout...

Before a traveler sets out on a trip he faces a number of decisions. This process increasingly takes place with smartphones which are replacing replacing conventional computers. A trip requires advance planning ; from choosing the destination to what to do when the traveler gets there. In the past year, mobile's share of travel visits has grown by 48%, and, because mobile...

Looking at the websites of many hotels we find that although a lot of them don’t feed their websites and find it very difficult to generate bookings, other hotels do a great job and achieve amazing results. And although each has its own style, we have noticed that they all have certain things in common. Following are 6 characteristics that make...

Storytelling is the classic word of mouth. Clients sharing their consumer experiences directly influence the purchasing decisions of others. WOM marketing (word of mouth) harnesses the power of WOM to improve brand awareness, reputation and customer loyalty. Here are nine big reasons you should consider incorporating WOM into your marketing strategy. 1.- Personal recommendations influence 50% of purchasing decisions. 2.- It is...

We know by now that hotels should have a strong presence on social networks. The question today is on which networks. This is not only true for hotels but any business should ask itself this question. It is useless to put a lot of effort into creating a strong presence on a social network if that’s not the one your...

he sentence "adapt or perish" is becoming more and more relevant in the hotel industry. People are constantly looking for new technologies, including during their holidays. If you can make payments, order food to be delivered, or rent a car using your mobile phone, it should be just as easy to book your hotel this way. Offering a service that...

At this point, it is hard to imagine that there are still hotels, whether they be large chains or small local hotels that ask themselves this question. Clearly, having a profile on major social networks and having a website optimized for mobile devices is no longer something you can brush aside. We have already seen on many occasions that the reviews...

In marketing it is important to be aware of future trends to stay updated at all times and get the best results. These are the 10 trends that hotel marketing specialists think will have a great impact in the future. 1.- The mobile phone will be at the core of marketing efforts Since the appearance of Smartphones and Tablets, users are looking...

Recent studies have shown that hotel owners that respond to user comments on TripAdvisor do more than just stimulate the travelers interest. A study in 2015 by Medallia shows that hotels that responded to more than 50% of comments on social networks more than doubled their occupancy rates compared to those who chose to ignore the comments. Moreover, the occupancy rates...

In Spain there are already more than 15 million Smartphone users, which makes us one of the countries which relies the most on Smartphones, so… do you think your hotel should have a mobile phone adapted web page or an app to have a stronger presence on these devices? The answer is an unequivocal YES. why does your hotel need a...