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Ningún hotel que pretenda crear una presencia online fuerte y una estrategia online de marketing hotelero lo más efectiva posible puede obviar Instagram. Instagram ha crecido a pasos agigantados en los últimos años y las marcas no se pueden permitir ignorar la plataforma. Sin embargo, todavía se desconocer cómo actuar en esta red social para lograr los mejores resultados. A continuación, planteamos...

If you want to sell your products, you have to present them in the best possible way. Direct sales is the challenge for every hotelier, so it is of extreme importance that you assure your website is attractive and booking is easy. To help achieving this goal, Redforts recently released a booking engine API, which allows complete customisation of the layout...

Before a traveler sets out on a trip he faces a number of decisions. This process increasingly takes place with smartphones which are replacing replacing conventional computers. A trip requires advance planning ; from choosing the destination to what to do when the traveler gets there. In the past year, mobile's share of travel visits has grown by 48%, and, because mobile...

Looking at the websites of many hotels we find that although a lot of them don’t feed their websites and find it very difficult to generate bookings, other hotels do a great job and achieve amazing results. And although each has its own style, we have noticed that they all have certain things in common. Following are 6 characteristics that make...

Storytelling is the classic word of mouth. Clients sharing their consumer experiences directly influence the purchasing decisions of others. WOM marketing (word of mouth) harnesses the power of WOM to improve brand awareness, reputation and customer loyalty. Here are nine big reasons you should consider incorporating WOM into your marketing strategy. 1.- Personal recommendations influence 50% of purchasing decisions. 2.- It is...

We know by now that hotels should have a strong presence on social networks. The question today is on which networks. This is not only true for hotels but any business should ask itself this question. It is useless to put a lot of effort into creating a strong presence on a social network if that’s not the one your...

he sentence "adapt or perish" is becoming more and more relevant in the hotel industry. People are constantly looking for new technologies, including during their holidays. If you can make payments, order food to be delivered, or rent a car using your mobile phone, it should be just as easy to book your hotel this way. Offering a service that...

At this point, it is hard to imagine that there are still hotels, whether they be large chains or small local hotels that ask themselves this question. Clearly, having a profile on major social networks and having a website optimized for mobile devices is no longer something you can brush aside. We have already seen on many occasions that the reviews...

In marketing it is important to be aware of future trends to stay updated at all times and get the best results. These are the 10 trends that hotel marketing specialists think will have a great impact in the future. 1.- The mobile phone will be at the core of marketing efforts Since the appearance of Smartphones and Tablets, users are looking...

Recent studies have shown that hotel owners that respond to user comments on TripAdvisor do more than just stimulate the travelers interest. A study in 2015 by Medallia shows that hotels that responded to more than 50% of comments on social networks more than doubled their occupancy rates compared to those who chose to ignore the comments. Moreover, the occupancy rates...

In Spain there are already more than 15 million Smartphone users, which makes us one of the countries which relies the most on Smartphones, so… do you think your hotel should have a mobile phone adapted web page or an app to have a stronger presence on these devices? The answer is an unequivocal YES. why does your hotel need a...

Hotels, big and small, are increasingly relying on the web to get new clients. Last year, social networks were the main protagonists in hotel chains' marketing strategies. This led to several hotel advertising campaigns that had a great user impact and an enormous return on investment. Download for free: The guide: “How to double online booking revenue without depending on OTAs” Of...

We've already spoken about the importance of continuously updating your hotel's profile on TripAdvisor and about the impact your response to users comments can have. See article» the best way to respond to users comments about your Hotel on TripAdvisor.» Ideally your hotel should get only positive comments, and if the service is good, this will be the case. But nobody...

Hotel owners are becoming increasingly aware of the fact that they are competing with online travel agencies' own brands in the search engines. Preferente.com states that some big hotel chains have chosen to ban OTAs bidding on Google Adwords. Still, most companies in the sector have to accept these powerful brokers in the struggle for client acquisition and positioning on...

More and more hotels are deciding to build their own mobile applications, so that with their tablet or smartphone they can interact with their actual and potential clients at any time. Letting the client make reservations, post ratings, get information or receive offers with a few simple clicks, generates more bookings. According to a study by Appsuser.net, last year, transactions made from...

As we have already explained in previous articles, your hotel's presence on TripAdvisor can significantly help to build your potential customers's trust and is an efficient tool to acquire new clients. Download for free: The guide: “How to double online booking revenue without depending on OTAs” But as with all tools it is important to use it correctly to get the most...

TripAdvisor frequently publishes studies on user behavior. One of the info-graphics it has published with PhoCusWright shows 24 fundamental insights that every hotel should consider when deciding its strategy for TripAdvisor or for a general online presence. Some of the main conclusions are: – When choosing a hotel most customers base their decision on the comments and evaluations made by other clients. –...

In recent years, Wi-Fi has become the most important amenity for hotel guests. That's why hotel owners should exploit this technology to a maximum. Comprehensive Wi-Fi service can increase overall customer satisfaction and thus contribute to the hotel's online reputation. Not providing Wi-Fi service at the hotel means losing a great opportunity to surprise your guests with a service which distinguishes...

In recent years we have seen how Twitter has grown and become a part of everyday life for many people, making it an essential online marketing platform. Today hotels see Twitter as an important part of their marketing and client retention strategy. However, sometimes they can get a bit lost when it comes to handling Twitter correctly. Why Twitter? Because it is...

In recent years TripAdvisor has become an increasingly important element in the decision-making process for people planning a trip, making it today's leading travel website. With over 150 million reviews and comments, and 100 new comments posted every minute, it has a major influence on the your potential customers' hotel choice. Hotels ranked in the TripAdvisor's top positions have an enormous...

For clients to find you on the internet you need a search engine positioning strategy that allows customers to quickly and easily find all kinds of information about your hotel. To improve the ranking of your website on Google and other search engines is an art and requires certain skills, the ability to generate quality content and many hours of work,...

People have always loved taking pictures during their travels and holidays to share them with the people around them. Thanks to social networks this custom is more alive than ever and it is has become easier to share photos with more people and directly from your phone. The proof of this is that in recent years photo centered social media networks...

Can social networks become the main travel companion for hotel guests? 
Yes, this may become a reality. The editor of the magazine Hotels, Jeff Weinstein, has informed us that Meliá Hotels International has developed a network for customers at their hotel in Mallorca to interact with each other. Called #SocialWave, the Twitter based social network is only available to guests registered at...

Online marketing is difficult for hotels. Online travel agencies, search engines, meta search sites, review sites, etc. have revolutionized the way users travel, but for hotels, especially independents and small chains, establishing an online marketing strategy is quite complex. To stay competitive you have to have a strong online presence and actively exploit it to generate more bookings, but this this...

Let's analyze what happened in 2010 by looking at some of the online comments that users posted about hotels. It is clear that it was something that hotel owners hardly paid attention to and as the data shows, only 4 % of hotels bothered to respond to comments. Nor did hotels use social networks as a customer service communication channel...

One of the keys to being discovered and to stand out from the other hotels is to have an effective and well designed website. Your website can become the most profitable way to generate bookings. So, why do so many web pages make the same mistakes ? There are tons of little issues that come up time and again. Here are...

Do you read client comments before you buy a product or book a dream vacation ? Do your clients look at reviews left by customers that have visited your establishment ? Studies show that most people read comments before deciding to buy something on the internet. In the hotel sector, considering that 80% of hotel bookings are made via the Internet, comments are...

Most smartphone users have installed Whatsapp on their phones. Worldwide there are over 900 million people using Whatsapp every day. Obviously the Whatsapp user community represents a very interesting group of people to reach. It is therefore not surprising that quite some companies have developed marketing strategies to reach these users via the Whatsapp platform Download for free: The guide: “How to...

There are numerous content marketing tools for hotels available nowadays. A hotel should make use of them to stand out among the crowd and show that it really cares about its guests. We listed 7 ways of using content management any hotel managers should be looking at. 1. Create a creative blog as a magazine These types of blogs position the hotel as...

I am very happy with the Oscar solution and I also see that it is improving all the time....

We are very proud to be able to say that we have finished the development of the integrated channel management function....

Redforts is working intensively to improve Oscar day by day and to make it even better and more versatile...

Oscar introduced new reports to its reports section incorporating occupancy reports...