15 Aug 4 mobile moments to attract the traveler with mobile marketing
Before a traveler sets out on a trip he faces a number of decisions. This process increasingly takes place with smartphones which are replacing replacing conventional computers.
A trip requires advance planning ; from choosing the destination to what to do when the traveler gets there. In the past year, mobile’s share of travel visits has grown by 48%, and, because mobile is helping people find what they want more quickly, time spent per session on mobile travel sites is down 7%, while mobile web conversion rates for travel sites have grown by 88%.
– First moment: I want to take a trip. This is the moment when the person decides he wants to take a trip, and usually coincides with the planning of his next vacation. The person wants to know what the possibilities are and what other people have done.
– Second moment: I want to find the best. It is the phase of comparing places, activities, travel means, prices… Only 10% of people book the first hotel they see. At this stage it is important for the hotel to get the attention of people so that they become aware of the quality of the hotel service and a good marketing strategy will ensure your presence when they make their reservation.
– Third moment: I want to book. This is a key moment in which the person makes his final decision and confirms it by paying for the reservation. Half of the travelers who do their travel research on their mobile make their final booking decision on their mobile but move to their computer to finalise the booking. Nevertheless the decision is almost taken. Retargeting strategies and mailing are very effective for your constant presence in their decision making.
– Fourth moment: I want to make the most of it. Once the destination has been chosen and the reservation made, travelers plan their activities. At this stage, once again the mobile plays a leading role.