09 Aug 6 hotel web pages you should carefully consider
Looking at the websites of many hotels we find that although a lot of them don’t feed their websites and find it very difficult to generate bookings, other hotels do a great job and achieve amazing results. And although each has its own style, we have noticed that they all have certain things in common.
Following are 6 characteristics that make web pages pleasant to both travelers and hoteliers
1) Visual storytelling
2) Aimed at customers
3) Easy to book
4) Special Offers
5) Visible social network buttons
6) Mobile adapted
Following we show you an in-depth look at 6 hotel web pages that successfully integrate these qualities and that every hotel should incorporate into its own site.
What we like about it : its visual storytellin
Storytelling is an effective marketing tool in the hospitality sector because travelers can imagine enjoying themselves during their stay at the hotel. The website of J House Greenwich is full of stunning visuals. Large and clear images of its gourmet food restaurant, stunning outdoor oasis the establishment and other amenities definitely attract customers.
What we like about it: The way it addresses the visitors
Each property has a special story to tell. Located in Miami Beach, Florida, the website of Red South Beach Hotel is not the only luxury hotel offers. In reference to the hotel’s name, the various red details lend a touch of color throughout the website. It shows different guests in the many images and videos and offers details such as the complimentary drinks during happy hour. The website of Red South Beach Hotel clearly tells a story of luxury and sophistication.
Fransworth House Bed and Breakfast & Holiday Inn Express New York City Fifth Avenue
What we like about it: How easy they make it to book
The website of the B & B Farnsworth has multiple pages, but no matter which section you’re looking at, the “Book Your Stay” and “Check Rates” buttons always remain within easy reach.
The Holiday Inn Express New York City Fifth Avenue has a similar button and in addition a drop-down menu that allows you to easily enter the number of rooms you need and the number of people in your group. The ease of booking makes it much more attractive for visitors to plan their next vacation.
What we like about it: its special offers
A special offers page is an essential element of a hotel website’s success. Glasbern Country Inn, located in Fogelsville, Pennsylvania, does a great job in showcasing its special offers for both leisure and business travelers. Easy access to the special offers page gives users ideas on what to do during their stay at the Glansbern Country Inn; couple getaways, family weekends, business…
What we like about it: Its connectedness to social networks
By now, every hotel knows how important it is to have a presence on social media. Users love to use social networks when they plan their trips and to share their experiences while they are traveling. Cedars of Williamsburg has social media buttons, both in its header and footer, which makes it easier for customers to access its social profiles and details of the hotel.
What we like about it: its mobile experience
This luxury hotel offers its customers a mobile and easy to navigate experience. Visitors enjoy creative, original content about the hotel and learn more about specific events during their stay. Future guests can also use the website to find out what to do in the Cleveland area which is where the hotel is located. Having a mobile optimized website like the Glidden hotel is crucial to your hotel’s success. The data shows this, as 77% of mobile searches are done by people who also have a computer available at the time of their search, according to a study by Google.