05 Jul 10 future hotel marketing trends
In marketing it is important to be aware of future trends to stay updated at all times and get the best results. These are the 10 trends that hotel marketing specialists think will have a great impact in the future.
1.- The mobile phone will be at the core of marketing efforts
Since the appearance of Smartphones and Tablets, users are looking more and more at small screens for information, something hotels should keep in mind when they write their messages by offering the user a fast and simple booking system.
2.- Transparency will determine the brand-client relationship
Clients look for transparency and want to know what hotels are really like This explains the success of platforms like Tripadvisor where users share their personal opinion about their stay. Hotels that show a maximum of transparency in their relationship with their client build the greatest trust and don’t lead to false expectations.
3.- The need for good content will stay undiminished
Content marketing has spent years building its position and hotel marketing is an integral part of it. It is evolving in different ways and breaking with the conventional marketing model. Indeed, the speed at which a brand can create interesting content will be decisive for its success.
4.- User generated content will be the new hit
Social networks are a continuous source of content that is beyond the brands’ control. From the very start of their vacation users continually compare their pictures and comments. All their impressions are posted and compared with other users, far from what the brands might wish to convey.
5.- Social networks will become the new Internet
Social networks will become an integral part of the marketing discipline. As their influence increases, most brands will concentrate their marketing efforts on these social channels. This way, social media will become not just a channel, but the channel.
6.- Brands will belong to their audience
Thanks to the Internet and social networks, brands are building user groups that leave their good impressions and thereby play the role of brand advocate. In essence, if the clients are happy they will gladly promote the brand and will do what is needed to put their favorite brand in the limelight.
7.- Brands that focus exclusively on millennials will lose their relevance
Society is in constant flux so that even though millennials may be relevant at the moment, there will be new trends and tastes will continue to change. In this way brands focusing on one type of user run the risk of becoming obsolete.
8.- Good brands will behave like product companies and not like service providers
While service providers seek to create a happy clientele and hope they renew their contract, product companies prosper through innovation. This is why for future brands, client satisfaction and retention won’t be enough. They will need to innovate more efficiently to offer the user more value. Of course, good service never becomes obsolete.
9.- Personalized data based marketing will become more refined
Inbound marketing is becoming more prevalent than invasive advertising. Brands have access to more and more data on Internet users’ behavior and what they are looking for, which allows them to create a profile on their potential client and offer him a highly personalized content.
10.- Metrics will become more precise
To measure the success rate of their marketing strategy most brands look at how many ‘likes’, ‘shares’ and ‘tweets’ a content gets. In terms of data collection, we are forever developing more sophisticated ways to get the answers. Many of these ideas remain hypotheses, as few are practical. Time will tell how better analytical tools will help professionals to measure the success of their campaigns.