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How to improve the TripAdvisor ranking of your hotel

How to improve the TripAdvisor ranking of your hotel

In recent years TripAdvisor has become an increasingly important element in the decision-making process for people planning a trip, making it today’s leading travel website. With over 150 million reviews and comments, and 100 new comments posted every minute, it has a major influence on the your potential customers’ hotel choice.

Hotels ranked in the TripAdvisor’s top positions have an enormous advantage over their lower ranking competitors. This is even more true when compared to hotels that do not appear on the web.

Download for free: The guide: “How to double online booking revenue without depending on OTAs”
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Having a good online reputation will help your hotel generate more bookings and therefore increase your revenue. To improve your online reputation it is essential to provide your customers good service and encourage them to give you positive feedback on travel sites like TripAdvisor.
To make this happen you need to be present on TripAdvisor. Although you’ve probably already done this, but just in case you’re new to the game… You need to make sure to appear in the hotel listing by entering the name of your hotel in the search box.

Make sure that the posted information is up to date, and includes the address of your hotel, room types, services, amenities and the different ways a guest can get to your hotel. Try to give a compelling and distinct description that makes you stand out from the rest. Use high-resolution photos to encourage travelers to spend more time on your hotel profile and to create a professional look.

Download for free: The guide: “How to double online booking revenue without depending on OTAs”
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But TripAdvisor is not a website where you can simply create your business listing and leave. The key to positioning yourself high in the ranking is your interaction with users so that your customers post reviews and positive comments. To achieve this you have to encourage them, especially if you want to get positive feedback.

Unfortunately, people feel most compelled to communicate when they are upset. But when they are happy, they need a little extra push. If you give them that extra little encouragement they will gladly respond. Don’t hesitate to send them reminders via email, reminder cards asking them to leave their comments about their stay in your hotel on TripAdvisor.

And of course, make sure to respond to all the feedback about your hotel, whether it is positive or negative. Ideally you should answer within 24 to 48 hours, and the longer you wait the worse its impact on your hotel’s online reputation. When users see that you get back to them quickly, they feel that the hotel staff cares about its clients. 
The more positive comments you receive about your hotel and the faster your response, the better you will rank on TripAdvisor.

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