18 Feb 5 tools to improve your hotel’s SEO
For clients to find you on the internet you need a search engine positioning strategy that allows customers to quickly and easily find all kinds of information about your hotel.
To improve the ranking of your website on Google and other search engines is an art and requires certain skills, the ability to generate quality content and many hours of work, but anyone can start improving his SEO in a simple and very effective way.
There are many tools that can be easily used by people with no experience that will help you improve your ranking on major search engines. Today we want to show you five very practical tools to start you on your way to becoming a SEO expert:
Lets you instantly analyze your hotel website with detailed reports that identify errors and how to correct them. You can also compare the results with your competitor’s website, so that by correcting errors you will be able to position yourself ahead of them.
A program that lets you analyze and compare your data with that of your competitors. Doing searches in their domains will give you information about their search engine optimization and their advertising spending. You can also search with specific keywords that give you information about their CPC, number of results, search trends or volume, etc.
Helps you search for keyword and ad group ideas, track statistics, find the possible performance of a list of keywords and even create a list of keywords combining several lists of terms. This free AdWords tool can also help you select competitive bids and budgets for your campaigns.
Is an SEO tool that helps you find keywords. Specifically, what makes this tool so useful is its so-called “long tail.” That is, the words or phrases that users add to a particular keyword. This gives you a clearer idea about what internet users are look for in relation to a particular topic andwhat concerns or interests them about it.
Is a Google tool which gives you access to highly relevant information. This way you will get a little more control over the Google search results, as well as valuable information to improve certain aspects of the hotel website like upload speed, pages not found and other features that can improve your SEO.